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Notes from the queue

What we are learning about analytics, data modelling and the gap between a question and a decision.

Featured 18 September 2026 · 9 min read

Your dashboard is not the problem. Your question is.

Teams keep rebuilding dashboards that nobody opens. The failure is not visual design or tooling — it is that the question a dashboard answers is fixed on the day it is built, and the business moves the following week.

Dana Whitfield

11 September 2026·6 min read Why we show the generated SQL every single time Hiding the query makes a demo look cleaner and makes the product impossible to trust. Here is the trade we made and what it cost us. Arno Fischer

4 September 2026·8 min read Eleven minutes: the only onboarding metric we track If a new customer has not reached a real answer inside their first session, nothing else in the funnel matters. How we measure it. Priya Raman

28 August 2026·7 min read Inheriting warehouse permissions instead of rebuilding them Every BI tool that reimplements access control eventually drifts out of sync with the warehouse. We decided not to have the problem. Kwame Boateng

21 August 2026·5 min read The four dashboards that disagreed with each other A customer story about what happens when "revenue" means four different things to four teams, and how defining it once ended it. Dana Whitfield

14 August 2026·10 min read Routing questions to the cheapest model that can answer them Most analytics questions are simple lookups. Sending all of them to a large model is a waste of money and latency. What we do instead. Arno Fischer

7 August 2026·6 min read Writing metric definitions your finance team will sign off A practical template for defining a metric so precisely that nobody can reasonably disagree with the resulting number. Priya Raman

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